Customer loyalty is no longer just about accumulating points for purchases. Rip Curl has taken a fresh approach by introducing the “Move to Earn” program, which rewards customers for leading an active lifestyle. Why does this approach work, and how does gamification help brands build stronger connections with their customers? Let’s dive into this case study.
The "Move to Earn" program allows customers to earn points for physical activities such as surfing, running, walking, or other healthy habits. This creates a strong motivational effect, as customers are rewarded not just with discounts but with recognition for their efforts.
Accumulated points can be redeemed for special discounts, early access to new products, invitations to exclusive surf community events, and even gift vouchers. This is not just a loyalty program—it’s a lifestyle.
Unlike traditional loyalty programs that reward purchases, Rip Curl motivates customers to engage in activities they love. This builds a strong emotional bond between the brand and its audience.
Participants in the program not only earn rewards but also join a community of like-minded individuals. Brands that foster such communities significantly increase customer retention.
✅ Engagement through achievements. When customers can earn points for real activities, they are more invested in interacting with the brand.
✅ Competition and motivation. Adding competitive elements like challenges and levels enhances engagement.
✅ Emotional factor. People love being rewarded for doing what they enjoy—this fosters long-term loyalty.
🔹 Introduce rewards for activity. Allow customers to earn bonuses not just for purchases but for actions that align with your brand values.
🔹 Engage the community. Gamification becomes even more powerful when combined with social interaction.
🔹 Use personalization. Offer customers rewards that truly match their interests.
🎯 "Kvitka" is already helping businesses implement gamified loyalty programs, creating genuine emotional connections with customers.
If you're looking for a way to encourage more frequent purchases and attract new audiences, "Kvitka" will be your ideal solution.
Regardless of your industry, if your customers value rewards for their efforts, our service will help you turn their activity into loyalty to your brand.
