In 2025, businesses are transforming their approach to loyalty. Offering discounts and cashback is no longer enough—customers expect emotional engagement and motivation. Studies show that 52% of companies plan to implement emotional loyalty programs focused on interaction and unique customer experiences.
Loyalty is no longer just about collecting points. Consumers want their efforts and achievements to be acknowledged. This could include participation in sports activities, education, or contributions to social initiatives.
Brands that support customers in their goals and aspirations create long-term loyalty. For example, programs that reward customers for self-improvement or physical activity establish a much stronger emotional connection.
Customers earn rewards not for purchases but for real achievements—such as walking 5,000 steps per week or running on Strava. This not only motivates them to lead an active lifestyle but also creates a positive association with the brand.
"Kvitka" supports those who strive for self-improvement. Users receive 500 points for 7 consecutive days of learning on Duolingo, encouraging them to continue their education.
✅ Long-Term Loyalty. When a customer feels that a brand supports their personal goals, they stay with it longer.
✅ Higher Engagement. Users involved in such programs spend 3.1 times more than those who simply accumulate points.
✅ Social Interaction. New-generation loyalty programs help build communities united by shared goals.
🔹 Implement Rewards for Achievements. Allow customers to earn points for an active lifestyle, education, or social interaction.
🔹 Shift Focus from Transactions to Emotions. Develop programs that make customers feel like part of a brand community.
🔹 Use Data for Personalization. Tailor rewards based on customer needs and behavior.
🎯 "Kvitka" already provides businesses with tools to implement emotional loyalty, helping to build strong connections with customers.
If you're looking for a way to encourage more frequent purchases and attract new audiences, "Kvitka" will be your ideal solution.
Regardless of your industry, if your customers value rewards for their efforts, our service will help you turn their activity into loyalty to your brand.
