Personalized Loyalty: Why Achievement Rewards Are More Important Than Discounts?

Why is personalized loyalty more important than regular discounts? 💡

Every day, we see numerous promotions and special offers. Discounts have become so common that they have lost their initial impact on consumers. However, the modern market dictates new rules: customers expect more than just savings. They seek recognition, a personalized approach, and real value in their interactions with a brand.

According to research by Boston Consulting Group, loyalty is no longer limited to collecting points or traditional discounts – consumers want to feel connected to a brand, receive personalized rewards, and have their significance acknowledged.

What do customers expect from brands in 2025? 📊

1️⃣ Personalization of rewards

🔹 67% of companies plan to increase investments in loyalty programs, but only those focusing on personalized bonuses achieve true customer engagement.

🔹 9 out of 10 companies report that personalized rewards increase the average customer spend by 4.3 times.

2️⃣ Social interaction and gamification

Modern consumers want more than just bonuses – they seek a sense of achievement. This is evident in the rising popularity of platforms like Strava, where people share their results and receive encouragement from the community. 🏃‍♂️

3️⃣ Recognition of customer efforts

Brands that reward not only purchases but also customer behavior (physical activity, learning, charity) create a deeper emotional connection with their audience, increasing customer retention by 25-30%. 🎖️

How does "Kvitka" make loyalty personalized? 🌟

"Kvitka" is not just a bonus system. It is a platform that motivates people to improve by recognizing their achievements.

🏃‍♂️ 1. Rewards for physical activity

Through integration with Strava, "Kvitka" allows customers to earn points for running, walking, and leading an active lifestyle. For example:

100 meters in Strava – 5 points.

Maximum bonus per workout – 500 points per day.

This creates a motivational effect – people don’t just buy, they receive recognition for their efforts. ✅

📚 2. Bonuses for learning and self-improvement

"Kvitka" supports those striving for self-development, motivating them to learn languages on Duolingo. For example, users receive 500 points for 7 days of continuous language learning. 📖

🚶‍♀️ 3. Rewards for achievements in an active life

Customers can earn bonus points for walking steps – an excellent motivation to stay active:

5000 steps per week – 500 points.

Why does personalization in loyalty win? 🏆

💡 Emotional connection with a brand = higher customer loyalty.

✅ Personalization = higher revenue. Companies that actively implement personalized approaches see an average 5.7x increase in ROI. 📈

✅ Social interaction = organic brand growth. People share their achievements on social media, creating free brand advertising. 📢

How to build loyalty for the new generation? 🚀

🔹 Reward customer achievements, not just purchases.

🔹 Use personalization to strengthen brand connection.

🔹 Invest in programs that encourage self-improvement and an active lifestyle.

🎯 "Kvitka" is already creating a new loyalty culture where every customer is more than just a buyer!